Overview

Pocket was founded to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer.

The world’s leading save-for-later service currently has more than 30 million registered users and is integrated into more than 1500 apps including Flipboard, Twitter and Zite. It is available for major devices and platforms including iPad, iPhone, Android, Mac, Kindle Fire, Kobo, Google Chrome, Safari, Firefox, Opera and Windows

Option 1: Send to 3M users for $7,000
Option 2: Send to 6M +users for $10,000 (these tend to go out on Tues, Thurs, and Sat.)

What sponsorship includes:

This is a Newsletter Sponsorship, the advertiser provides the content that the publisher will share with their audience.

The Pocket Hits team curates a newsletter with the most popular, interesting and insightful articles and delivers them to users inbox on a daily, weekly, or monthly basis.

A sponsorship of Pocket’s weekly newsletter includes:

  • Prominent brand placement at top and center of email
  • Ability to place a sponsored item within the email that lets a user engage directly with your brand
  • Extend the lifespan of compelling content to Pocket’s audience with save-for-later and offline functionality that increases overall engagement even after the email is sent

Engagement:

  • Reaches more than 5M users each week, including our most active users
  • 10%-13% open rate, average CTR: 0.3%-0.6% (~2,500-4,800 clicks)
  • Delivers dramatic increase in engagement even if original content might not have significant organic traction

Assets:

  • Logo- Width: 250px.
  • Format: PNG. Transparent background.
  • Featured Image – 150 x 150px (Photographic images that contain people have been shown to perform significantly better than graphical images)
  • Campaign Link: Vanity URLs not supported
  • Headline: 60 characters max
  • Ad copy: 25 words max
  • CTA: 35 characters max

Examples of past sponsors:

Language: English
Subscribers: 5000000
Open Rate (%): 13
CTR (%): 1