Overview

Our newsletter charts fresh insight into business, technology, entertainment & politics.

What we publish: We have a twice-weekly email newsletter (Wednesday & Friday) that is packed with original charts, facts and data snacks.

Who reads it: We have over 50,000 subscribers, the majority of which live in the UK & US and are highly engaged with our data-driven content; our average unique open rate is >50%, compared to an industry average of 22% (per Mailchimp). Our audience is interested in the world of business, investing, technology and entertainment.

Why we’re unique: No other publisher is creating data-driven visual content that goes out to 50,000+ people. That means an audience that is filled with analysts, bankers, consultants, data scientists, VCs and more. We have over 200,000 followers across social media (majority Instagram).

Gender Mix: Approx 75% male
Age Range: 90% of audience is younger than 45
Cadence: Twice-a-week

Language: English
Subscribers: 50000
Open Rate (%): 50
CTR (%): 6