Overview

Moto Intel Report (the newsletter), is sent out every two weeks. It’s distributed to over 35k, motorcycle riders.

Every issue contains quality, hand curated links and commentary and offers just one sponsored article. So as a sponsor you can be sure that your link is not fighting for position with any other sponsored articles. The article will be featured prominently between the other articles. Topics range from Epic Routes, Motorcycle Gadgets, Motorcycle Clothing, Bike Comparisons, Bike Maintenance, Ride Reports, etc.

People subscribe to the newsletter by:

  • Registering an account in the Scenic App upon which they receive a verification email, where they can explicitly opt-in to the newsletter or
  • By explicitly entering their email in the subscription dialog on the MotoMappers blog, upon which they receive an email to confirm their subscription.

Due to these explicit double opt-ins the audience is highly engaged. As a result our open- and click rates are significantly above industry average.

Gender Mix: 85% male
Age Range: 25-60
Cadence: every 2 weeks

Language: English
Subscribers: 35000
Open Rate (%): 32
CTR (%): 7