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LetterWell

Reach your niche audience by advertising in email newsletters sent to pre-curated verified contact lists.

Marketing in Email Newsletters

Your brand in front of 250 million readers

Welcome to LetterWell.co

Learn how we can help you find the best email newsletters for your campaign.

To request more information on our email newsletter list service, contact us now!

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“… Lots of companies have contacted me since the newsletter was featured there and have even closed some deals.”

JANE ANISTON

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“… This is useful! We’ve been looking for the related newsletters to place ads for a while and this is just the perfect tool to use for this.”

JACK DONSON

Best Practices in Using E-newsletters for Business Growth

Email newsletters have been around since the early days of the Internet. These publications may be a forgotten piece of marketing due to the rise of social media. When done correctly, they are still a great marketing tool that can serve many masters.

Email Newsletter Publishers will find information on best practices for producing email newsletters.

Email Newsletter Advertisers will find information on best practices for developing and placing ads in email newsletters.

Email Newsletter Writers will find information on best practices for writing email newsletter content at this link.

Learn how to best use email newsletters for public relations in our section on using email newsletters for public relations.

Resource Center

Follow Us

Visit our blog section and get a list of e-newsletters going to your target market.

Locate Books on E-newsletter Publishing

Visit our resources section for a list of the best books on publishing an email newsletter.

Find Software for E-Newsletter Publishers

Visit our resources section for a description of some of the top software for email newsletter publishers.

459

Newsletters

38%

Average Opens

20%

Average CTR

210 mil

Impressions

Articles about your company in the right newsletter reach valuable potential customers. With few competing messages, your article can generate astounding results.

Resources

Articles and interviews to help and inspire

  • 5 Top Tips for Content Marketing

    Amber Ricchetti, a content strategist with OutstandingStar, shared an interesting item on the top takeaways from a recent content marketing conference, ContentWorld. She reports that the conference offered 5 tips regarding content marketing. We think these are great tips for content marketing and have added some additional thoughts. 1. Earn Trust You will earn your…

  • 9 Email Newsletter Content Writing Tips

    To create content for your email newsletter, you have a three options: No matter your newsletter content strategy, you will need a content development plan. Here are some tips writing email newsletter content and developing a content plan: If you plan on writing your email newsletter in-house, be prepared to commit time to this effort.…

  • Repurposing Email Newsletter Content

    When you repurpose content, you take content written for one purpose and reuse it for a second purpose. After you have written your e-newsletter article, you can reuse it in several ways, such as:

  • Articles in Niche E-newsletters to Improve your Online PR Results

    One of the easiest ways to get content to your target audience, is to place articles in the right email newsletters. This requires a two step process. First, identify potential e-newsletters. Secondly, make a pitch for your article. To identify email newsletters appropriate to your target audience you can: Once you have a list of…

  • How to Track Results from Email Newsletter Ads

    You can run tests throughout the email newsletter ad buying process. Test before you buy the e-newsletter ad Some email newsletter publishers, especially media companies, will let you test prior to placing an ad. Ask the company if you can test your message with co-registration. In a co-registration campaign, you place an opt-in box on…

  • How to Create E-mail Newsletter Ads

    Develop the right message and format for your e-newsletter ads. Have a strong, short call to action. People read e-newsletters like they read Web sites – they graze. Long copy will lose its punch. Some experts recommend keeping your Ad text to less than 10 words. Remember you are selling the click. Let the landing…

  • Tips for Locating, Buying and Placing Email Newsletter Ads

    Advertising in a well-chosen e-mail newsletter helps you reach your ideal prospect. Buy newsletter ads in e-newsletter’s with a subscriber base matching your target audience. Advertise in the right e-newsletter and your results will outperform other channels. For success, you need to: The first challenge is finding the right e-mail newsletters for placing your ads.…

  • 6 Benefits of Advertising in Email Newsletters

    Your target audience is welcoming newsletters in their email box every day. Find the right e-newsletters for placing ads and you are speaking directly to your best potential customers. Advertising in email newsletters is one of the most effective and least expensive forms of advertising. Here are six benefits of email newsletter advertising programs. 1.…

  • Basic Tips for Email Newsletter Publishers

    Email newsletters remain one of the best ways to stay in touch with a target audience. To create a successful newsletter, you need to: It all takes time. Should you take the time to produce an email newsletter? If you have the skill and time, an email newsletter is a great way to keep in…

  • 8 Tips on Selling Ads in Email Newsletters

    Many email newsletter publishers want to sell advertisements to help monetize the publication. Some sell ads to supplement subscription revenue. Others sell ads to support a free subscription model. If selling ads is important to you, you should consider the following basics: 1. Grow Your Subscriber Base Most advertisers will not be interested in buying…

  • How to Acquire More Email Newsletter Subscribers

    For any email newsletter publisher, acquiring subscribers is an ongoing effort. Your recipient email list will typically change by 30% or more between each issue; so you must constantly replenish the list. In developing your subscriber acquisition plan, here a few key points to remember: Top 10 Ways to Build a Permission-based Email Newsletter List…

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