If your newsletter is not published within 24 hours, please reach out to us if we haven’t done so already. Well specify exactly why your newsletter has not been approved; possible reasons include incomplete information or a lack of evidence uploaded for the number of subscribers/Open Rate/CTR. 

Please try and include as much information as possible when you submit your listings. Many of the optional fields in the submission form help with boosting your search ranking and visibility in the marketplace.

Letterwell will always be free to browse and contact email newsletter owners. 

When registering your email newsletter on Letterwells marketplace, you can select from the Free Listing plan or the Verified Listing plan. The Verified Listing plan costs $49.00 and includes priority support, higher search ranking in the Marketplace as well as a verified profile badge. You can upgrade your listing type from Free to Verified, at any time once your newsletter is published. To do this, you can visit your My Listings page in your Dashboard and click the Switch Plan button.

Ready to add your first newsletter? Simply click the Add Newsletter button at the top of the page and fill out our submission form. 

Once your newsletter is published you can promote it on the site. This will increase your listing exposure and visibility in the search ranking, and even allow you to feature in our monthly digest. Promoting your newsletter listing can be done for newsletters on both the Free Listing and the Verified Listing plans. To do this, you can visit your My Listings page in your Dashboard and click the Promote button.

You can learn more about our pricing plans and what we offer here.

Once you have added your newsletter and it has been approved, you can go to the My Listings tab from your profile and click on the promote button on the newsletter you want to promote. This will guarantee that your newsletter will be on the homepage in the featured spotlight section and on the top of all search results. Our Premium promotion plan will also feature your newsletter in our monthly digest to subscribers.

You can learn more about our pricing plans and what we offer here.

Once you have added your newsletter and it has been approved, you can go to the My Listings tab from your profile and click on the promote button on the newsletter you want to promote. This will guarantee that your newsletter will be on the homepage in the featured spotlight section and on the top of all search results. Our Premium promotion plan will also feature your newsletter in our monthly digest to subscribers.

You can learn more about our pricing plans and what we offer here.

Industry standard uses two metrics when assessing the success of an email marketing campaign; namely Open Rate and Click Through Rate (CTR). Open Rate is the percentage of subscribers that have actively opened the email newsletter and read it. 

The CTR is a percentage, calculated as the number of subscribers who have clicked on links through the email newsletter. For example, a newsletter has 100 subscribers, with 60 subscribers opening the newsletter and 30 subscribers clicking on links through the newsletter. This leads to an open rate of 60% (60/100) and a CTR of 30% (30/100).

Industry standards show that the average email open rate should be between 15-25%, while the average click-through rate should be about 2.5%. The average click-to-open rate should be between 20-30%.

When you register as an Advertiser you do not have functionality to submit newsletter listings. 

Registering as a Newsletter Owner allows you to submit an unlimited number of listings and does not impact your ability to directly message any other email newsletter on our marketplace. We understand that advertising your own newsletter on other similar newsletters is a great way to increase your reach.

If you make a mistake at sign up, or later decide to change your mind, you can easily switch between the two account types by clicking your profile, going to Account Details and then clicking the button underneath Account type to switch between Newsletter Owner and Advertiser.