Email newsletters remain one of the best ways to stay in touch with a target audience.
To create a successful newsletter, you need to:
- build a list of subscribers
- develop compelling content
- create an easy to manage production and distribution system
- develop good newsletter templates
It all takes time.
Should you take the time to produce an email newsletter?
If you have the skill and time, an email newsletter is a great way to keep in touch with current, past and prospective customers.
To establish the right image, your e-newsletter should arrive on a regular basis, at least monthly.
If you don’t have the time to do a monthly email newsletter, consider creating a current tips program, where you periodically send email tips to your audience
While sending occasional tips is less effective than a monthly email newsletter in remaining top-of-mind; the advantage is it requires less commitment.
You could also publish articles in other email newsletters If you don’t have the time and resources to build your own email newsletter program, piggy-back on the efforts of others. Most industries have leading email newsletters, which your audience regularly reads.