Glossary of Email Newsletter Terms
Our staff at LetterWell compiled the following definitions of common terms used by email publishers and advertisers. If you have questions about these terms,… Read More »Glossary of Email Newsletter Terms
Publishers
Email Newsletter Software for Publishers & Advertisers
We constantly review software programs available for email newsletter publishers and advertisers. Based on our research, Vertical Response, Constant Contact, and iContact offer the… Read More »Email Newsletter Software for Publishers & Advertisers
Get Your Email Delivered, Opened and Out of the Spam Folder
Your email campaign (or newsletter) will not work if the recipient’s firewall blocks it or the receiving system sends it directly to the spam… Read More »Get Your Email Delivered, Opened and Out of the Spam Folder
Should You “Gamify” Your Email Marketing?
Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior. While… Read More »Should You “Gamify” Your Email Marketing?
Email Newsletter Templates: Should You Build or Buy?
If you are looking to start an email newsletter or re-fresh your existing e-newsletter campaign, you need a template. Using a template, enables you… Read More »Email Newsletter Templates: Should You Build or Buy?
5 Top Tips for Content Marketing
Amber Ricchetti, a content strategist with OutstandingStar, shared an interesting item on the top takeaways from a recent content marketing conference, ContentWorld. She reports… Read More »5 Top Tips for Content Marketing
Basic Tips for Email Newsletter Publishers
Email newsletters remain one of the best ways to stay in touch with a target audience. To create a successful newsletter, you need to:… Read More »Basic Tips for Email Newsletter Publishers
8 Tips on Selling Ads in Email Newsletters
Many email newsletter publishers want to sell advertisements to help monetize the publication. Some sell ads to supplement subscription revenue. Others sell ads to… Read More »8 Tips on Selling Ads in Email Newsletters
How to Acquire More Email Newsletter Subscribers
For any email newsletter publisher, acquiring subscribers is an ongoing effort. Your recipient email list will typically change by 30% or more between each… Read More »How to Acquire More Email Newsletter Subscribers