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Reach your niche audience by advertising in email newsletters sent to pre-curated verified contact lists.

Marketing in Email Newsletters

Your brand in front of 250 million readers

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Learn how we can help you find the best email newsletters for your campaign.

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“… Lots of companies have contacted me since the newsletter was featured there and have even closed some deals.”

JANE ANISTON

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“… This is useful! We’ve been looking for the related newsletters to place ads for a while and this is just the perfect tool to use for this.”

JACK DONSON

Best Practices in Using E-newsletters for Business Growth

Email newsletters have been around since the early days of the Internet. These publications may be a forgotten piece of marketing due to the rise of social media. When done correctly, they are still a great marketing tool that can serve many masters.

Email Newsletter Publishers will find information on best practices for producing email newsletters.

Email Newsletter Advertisers will find information on best practices for developing and placing ads in email newsletters.

Email Newsletter Writers will find information on best practices for writing email newsletter content at this link.

Learn how to best use email newsletters for public relations in our section on using email newsletters for public relations.

Resource Center

Follow Us

Visit our blog section and get a list of e-newsletters going to your target market.

Locate Books on E-newsletter Publishing

Visit our resources section for a list of the best books on publishing an email newsletter.

Find Software for E-Newsletter Publishers

Visit our resources section for a description of some of the top software for email newsletter publishers.

459

Newsletters

38%

Average Opens

20%

Average CTR

210 mil

Impressions

Articles about your company in the right newsletter reach valuable potential customers. With few competing messages, your article can generate astounding results.

Resources

Articles and interviews to help and inspire

  • Glossary of Email Newsletter Terms

    Our staff at LetterWell compiled the following definitions of common terms used by email publishers and advertisers. If you have questions about these terms, or if you would like to add some terms, please send an email to the email: contact (at) letterwell (dot) co. 60/40 splitA 60/40 split in email newsletters refers to the…

  • Email Newsletter Software for Publishers & Advertisers

    We constantly review software programs available for email newsletter publishers and advertisers. Based on our research, Vertical Response, Constant Contact, and iContact offer the best email delivery service for publishers, especially for firms that need an outside service. These providers offer a good balance of All three have good online support communities where users can…

  • Get Your Email Delivered, Opened and Out of the Spam Folder

    Your email campaign (or newsletter) will not work if the recipient’s firewall blocks it or the receiving system sends it directly to the spam folder. Here are some top tips to insure recipients receive your message. Steps to take when you create your email: Steps to take before you send your email: Steps to take…

  • Should You “Gamify” Your Email Marketing?

    Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior. While the idea of making email marketing more engaging is not new, gamifying takes the fun factor to a completely new level. This new approach adds reward-based incentives to elicit the desired…

  • 5 Top Tips for Improving Email Subject Lines

    Every email newsletter or email marketing message you send, carries a subject line. Your recipients read the subject line and make quick decisions about whether or not to read the body copy of your email message. Here are 5 tips to improve the open rates of your email messages. 1. Deliver what you promise Make…

  • Email Newsletter Templates: Should You Build or Buy?

    If you are looking to start an email newsletter or re-fresh your existing e-newsletter campaign, you need a template. Using a template, enables you to build a consistent look with each edition. As you begin the process, you need to decide whether to build your template in-house or purchase a ready-made template. Each option has…

  • Build an App to Deliver Email Newsletters to Subscribers

    With an App, subscribers to the publisher’s email newsletters get easy access to past content. The publisher’s App also enables subscribers to personalize their experience by selecting targeted information. Should you think about an App for your company? The answer depends on the timeliness of your information and the habits of your subscribers. If you…

  • 12 Email Newsletter Best Practices

    It is that time of year. We are revisiting our best practices for email newsletter publishing. Two major trends of note: mobile devices continue to grow as an email-reading platform and AI is coming on strong. Details on these trends and more below. First, make sure you use an email service provider with the latest…

  • Content Ideas for B2B Email Newsletters

    Benchmark posted great tips on developing good content for b2b newsletters. I’ve listed their six tips below and re-ordered them based on what gives the greatest value to a reader. 1. Interview Clients Publishing an interview with a top client is a great idea. It’s a win-win. You give your top client some PR. Your…

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