This article is about article marketing as a strategy and the four reasons why you should incorporate it into your Internet marketing plans.
Over the past few years, particularly since the introduction of the Web 3.0 concept and social networking, the details may have changed slightly, but the effectiveness of article marketing as a strategy is unlikely to fade in the foreseeable future.
Articles As Content
Writing articles about the niche you want to promote is a good idea no matter what your product or service might be but really comes into its own if you take it one step further, namely by using your articles as part of your marketing strategy. Thousands or millions of search engine pages are devoted to certain keywords or keyword phrases. When you type in a keyword into the search box in your browser window, it will pull up websites that have those keywords embedded in them. These websites receive lots of daily traffic because of those keywords.
Content is king on the Internet and one of the best ways to create content is to write articles. These articles can be placed on your website and they can be submitted to article directories. Both tactics give search engines enough incentive to index your website based on your keywords. Once you do, people will come to your website through search engine referrals.
What follows are four good reasons why writing articles will drive traffic to your website.
Article Marketing Is Free
It may sound too good to be true, but this is no reason to dismiss it.
Sure, you will have to pay for your electricity and Internet connection, but writing and marketing with articles is completely free. Just think about how wonderful this is for a minute.
Simply by writing about something you enjoy, you will get other people interested and they will come to your website and follow your recommendations.
Search Engine Indexation
Article marketing is far easier than doing Google ‘Pay Per Click’. What’s more, you won’t have to keep paying to keep the traffic going. A single article will last on the Internet forever.
You can’t say that about an advertisement. An ad will disappear as soon as you stop paying for it. Think of the worst case scenario in both cases.
If you write an article that does not get a single click, you will only have wasted an hour, but if you have an ad that does not get a single click, you will have wasted perhaps hundreds of dollars.
Automatic Backlinks
Since you will be submitting your article to article directories, you will be giving other website owners permission to publish your article. When they do, they are required to leave your resource box intact.
The more people who publish your article therefore, the more backlinks you will get.
Pre-Selling Site Visitors
Simply writing a sales page or displaying product images on your website will not improve your conversion rate.
By writing articles, you will pre-sell visitors before they arrive on your website or on the website of the merchant you’re promoting.
People will be inclined to trust you because you have established yourself as an expert by writing an authoritative article about a topic in your niche.
Conclusion
Article marketing is all about how to make money right now. Writing articles can give new life to your Internet marketing or affiliate business.