We’ve taken a look at five of our favorite email template design apps that you can use for your next marketing campaign or even with transactional emails. We’ll give you the pros and cons of each, telling you our honest opinion of what we like and dislike about each of these.
This post does not contain any referral/affiliate links and is the sole expression of the author’s views.
Best for: Design-oriented, email junkies
This has to be our all-time favorite web app to design stunningly gorgeous email newsletter campaigns. It’s what we at Letterwell use to create our monthly email newsletter. Take a look at some past designs we created using their Postcards app.
Overall, we really enjoy using Designmodo despite the hefty price tag. For non-techies that want something that looks professional and is easy to build, Designmodo is a good choice if you can afford it.
Check Designmodo Postcards out here: https://designmodo.com/postcards/
Best for: Multilingual email marketing
No matter the medium or the message, Smore Newsletters always look great. They are an industry favorite, especially for those looking to send themed email updates that remain consistent. They have a ton of features, and their editor also integrates directly into their email sending platform, so you don’t need to export your HTML email design.
Overall, we think Smore is a good option if you want a robust and solid method of creating multilingual email newsletters styled consistently and with professionalism.
Check Smore Newsletters out here: https://www.smore.com
Best for: Widest variety of templates
BeeFree is a fan favorite of ours. When we first started our newsletter back in 2019, we loved using this. You can start with a blank canvas to build your email from scratch or kickstart your design process with one of their ready-to-go email templates. It’s super easy to export your templates—just remember to host your images somewhere!
Overall, we think BeeFree is something every newsletter should try out. BeeFree is great if you’re just starting out and want a newsletter which looks catchy and easy to use. The only snag is that on their free plan you can’t save your designs, so if you need a one-off template (e.g. for transactional emails) this might be really good for you.
Check BeeFree out here: https://beefree.io
Best for: Greatest design flexibility
CoffeeCup is the only tool on our list which is not a web-based app. With CoffeeCup, you will need to download software onto your computer, but you’ll get some of the most powerful email editing tools at your fingertips, as it allows you to edit your newsletter’s raw code. CoffeeCup Email Designer integrates beautifully in any email marketing platform and gives you full control of your email design and content.
This is a great option if you’re looking for a custom and bespoke email newsletter design. Once you’ve mastered CoffeeCup, it is also quite satisfying to use this particular software. There are many online tutorials, but it is worth trying out the free version before committing to pay for the license.
Check CoffeeCup out here: https://www.coffeecup.com/email-designer
Best for: Cost effectiveness
ThemeForest is a digital marketplace that currently has over 1,900 email templates and designs. You can explore items created by their global community of independent designers and developers. Given how competitive their marketplace is, you can get an exceptional deal on stunning email templates. However, be careful, as some templates only support HTML email designs (requiring you to manually edit the HTML code). Other templates support importing them into a drag-and-drop builder.
ThemeForest is definitely something you should consider if you want an elegant design at an affordable price. Be sure to read the reviews before you make any purchases and also look to see what kind of support the seller/author is giving.
Check ThemeForest out here: https://themeforest.net/category/marketing/email-templates
We’ve used the term self-hosted images many times in this article, so we think it’s worth explaining the concept.
When you send an email that contains an image, that actual image itself needs to be stored somewhere. This image is then retrieved from that source when the user opens their email. When you send an email using a platform like Mailchimp, any images you upload are stored by Mailchimp themselves.
If like us, you want something more elegant than one of MC’s standard templates, using one of the email design tools above is definitely for you. However, you will need to make sure that images you add to your newsletter design are saved ONLINE so that when the recipient receives your email, the image can be retrieved from an online source.
At Letterwell, we have a WordPress instance that lets us upload images easily. It also lets us crop/ compress these images quickly. You shouldn’t have any media files in your email larger than 500px or 500kb in size. Otherwise, it will decimate your subscribers’ inboxes!
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