Make sure you use strong welcome email for new subscribers. This sets the tone of your relationship. The following blog post gives tips on how to best welcome subscribers to your list.
This is appropriate for email newsletters and email lists.
“Here are five things to consider when sending out a welcome email.
1. Immediacy — are your welcome emails arriving immediately into the users inbox after the user has provided his/her information or will it take a day?
2. Inbox — does your email even make it into the users inbox or is your email floating in cyberspace or worse yet — never made it past spam filters.
3. Branding — what is your company projecting to a user when they receive a welcome email and the friendly-from reads “Customer Service” or “Contact Us”?
4. Expectations — setting the great expectations? Are you communicating to users what they should expect in upcoming offers and newsletter publications or are you out to make a quick sell?
Contact Strategy — will users only receive one welcome message? Or will they be included in a series of triggered messages across an upcoming period of time?”