Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior. While… Read More »Should You “Gamify” Your Email Marketing?
Every email newsletter or email marketing message you send, carries a subject line. Your recipients read the subject line and make quick decisions about… Read More »5 Top Tips for Improving Email Subject Lines
With an App, subscribers to the publisher’s email newsletters get easy access to past content. The publisher’s App also enables subscribers to personalize their… Read More »Build an App to Deliver Email Newsletters to Subscribers
It is that time of year. We are revisiting our best practices for email newsletter publishing. Two major trends of note: mobile devices continue… Read More »12 Email Newsletter Best Practices
Benchmark posted great tips on developing good content for b2b newsletters. I’ve listed their six tips below and re-ordered them based on what gives… Read More »Content Ideas for B2B Email Newsletters
Getting your article published in a top enewsletter is competitive endeavor. Use a thoughtful process to develop your articles and improve your chances of… Read More »Get Tips on Writing Articles for E-Newsletters
When you repurpose content, you take content written for one purpose and reuse it for a second purpose. After you have written your e-newsletter… Read More »Repurposing Email Newsletter Content
One of the easiest ways to get content to your target audience, is to place articles in the right email newsletters. This requires a… Read More »Articles in Niche E-newsletters to Improve your Online PR Results
Amber Ricchetti, a content strategist with OutstandingStar, shared an interesting item on the top takeaways from a recent content marketing conference, ContentWorld. She reports… Read More »5 Top Tips for Content Marketing