7 Tips for Making Newsletters Meaningful
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help,… Read More »7 Tips for Making Newsletters Meaningful
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Graphics and Color in Newsletters
Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what… Read More »Graphics and Color in Newsletters
Will Spam Be the Ruin of Email?
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable.… Read More »Will Spam Be the Ruin of Email?
Types of Email Newsletter Templates
There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s… Read More »Types of Email Newsletter Templates
Membership Newsletters
Communication is vital for any group and the best way to communicate regularly is by newsletters. They allow news and items of special interest… Read More »Membership Newsletters
Sourcing Newsletter Content On The Internet
This is the first in a guide of four sections where the focus is on sourcing newsletter content on the Internet. The full sequence… Read More »Sourcing Newsletter Content On The Internet
Selling Through Solo Self-Promotion Using Newsletters
If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best… Read More »Selling Through Solo Self-Promotion Using Newsletters
Targeted Email Marketing
Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it… Read More »Targeted Email Marketing
Email Pitfalls for Newsletter Publishers
Spam generally means unsolicited commercial (bulk) email. If your situation is anything like mine, you will receive quite enough email already without having to… Read More »Email Pitfalls for Newsletter Publishers