Glossary of Email Newsletter Terms
Our staff at LetterWell compiled the following definitions of common terms used by email publishers and advertisers. If you have questions about these terms,… Read More »Glossary of Email Newsletter Terms
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Email Newsletter Software for Publishers & Advertisers
We constantly review software programs available for email newsletter publishers and advertisers. Based on our research, Vertical Response, Constant Contact, and iContact offer the… Read More »Email Newsletter Software for Publishers & Advertisers
Get Your Email Delivered, Opened and Out of the Spam Folder
Your email campaign (or newsletter) will not work if the recipient’s firewall blocks it or the receiving system sends it directly to the spam… Read More »Get Your Email Delivered, Opened and Out of the Spam Folder
Should You “Gamify” Your Email Marketing?
Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior. While… Read More »Should You “Gamify” Your Email Marketing?
5 Top Tips for Improving Email Subject Lines
Every email newsletter or email marketing message you send, carries a subject line. Your recipients read the subject line and make quick decisions about… Read More »5 Top Tips for Improving Email Subject Lines
Email Newsletter Templates: Should You Build or Buy?
If you are looking to start an email newsletter or re-fresh your existing e-newsletter campaign, you need a template. Using a template, enables you… Read More »Email Newsletter Templates: Should You Build or Buy?
Build an App to Deliver Email Newsletters to Subscribers
With an App, subscribers to the publisher’s email newsletters get easy access to past content. The publisher’s App also enables subscribers to personalize their… Read More »Build an App to Deliver Email Newsletters to Subscribers
12 Email Newsletter Best Practices
It is that time of year. We are revisiting our best practices for email newsletter publishing. Two major trends of note: mobile devices continue… Read More »12 Email Newsletter Best Practices
Content Ideas for B2B Email Newsletters
Benchmark posted great tips on developing good content for b2b newsletters. I’ve listed their six tips below and re-ordered them based on what gives… Read More »Content Ideas for B2B Email Newsletters