Email newsletters are quickly becoming one of the most attractive platforms for advertisers, and the market is growing faster than ever. In fact, Morning Brew,… Read More »How to Sell Adverts in Your Email Newsletter
Email marketing is the most cost-effective way of building a better relationship with your prospects and customers. It has proven its worth over time… Read More »Email Marketing Mistakes Leading to Low ROI
Our staff at LetterWell compiled the following definitions of common terms used by email publishers and advertisers. If you have questions about these terms,… Read More »Glossary of Email Newsletter Terms
We constantly review software programs available for email newsletter publishers and advertisers. Based on our research, Vertical Response, Constant Contact, and iContact offer the… Read More »Email Newsletter Software for Publishers & Advertisers
Your email campaign (or newsletter) will not work if the recipient’s firewall blocks it or the receiving system sends it directly to the spam… Read More »Get Your Email Delivered, Opened and Out of the Spam Folder
Gamifying involves applying gaming techniques and concepts to a non-game interaction. Companies use gamifying when they want to encourage a desired audience behavior. While… Read More »Should You “Gamify” Your Email Marketing?
Every email newsletter or email marketing message you send, carries a subject line. Your recipients read the subject line and make quick decisions about… Read More »5 Top Tips for Improving Email Subject Lines
If you are looking to start an email newsletter or re-fresh your existing e-newsletter campaign, you need a template. Using a template, enables you… Read More »Email Newsletter Templates: Should You Build or Buy?
With an App, subscribers to the publisher’s email newsletters get easy access to past content. The publisher’s App also enables subscribers to personalize their… Read More »Build an App to Deliver Email Newsletters to Subscribers