When producing a newsletter, try to focus attention primarily on your core readership. By ‘core readership’ I mean a representative group of readers that… Read More »Why Newsletter Reader Attitude Is Important
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help,… Read More »7 Tips for Making Newsletters Meaningful
Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what… Read More »Graphics and Color in Newsletters
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable.… Read More »Will Spam Be the Ruin of Email?
There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s… Read More »Types of Email Newsletter Templates
Communication is vital for any group and the best way to communicate regularly is by newsletters. They allow news and items of special interest… Read More »Membership Newsletters
This is the first in a guide of four sections where the focus is on sourcing newsletter content on the Internet. The full sequence… Read More »Sourcing Newsletter Content On The Internet
If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best… Read More »Selling Through Solo Self-Promotion Using Newsletters
Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it… Read More »Targeted Email Marketing
